Mental Models is a pocket-sized guidebook designed to make thinking clearer and decisions faster. Inside, you’ll find 15 practical mental models — each explained in under 400 words, with a definition, real-life example, and quick action step.

What’s a mental model?
A mental model is a simple framework that helps you understand the world and make better decisions. Think of it as a shortcut for thinking: a way to quickly see patterns, solve problems, and choose more effectively.

No fluff. No long-winded theory. Just concise tools you can pick up, learn, and apply instantly.

At 100mm x 100mm, this book is small enough to keep on your desk, throw in your bag, or gift to a friend. Perfect for designers, entrepreneurs, creatives, or anyone who wants to see the world differently and think more effectively.

15 powerful mental models

Concise: learn each in under 2 minutes

Real-world examples + quick actions

Premium pocket-size design (100mm x 100mm)

Printed in Australia